Emami Men’s Stuff Is Now Smart And Handsome

Hyderabad: Emami Ltd has announced a new identity for its men’s brand, Fair and Handsome, now rebrand-ed as Smart and Handsome with Bollywood’s heartthrob Kartik Aaryan as its new brand ambas-sador.

This significant transformation marks a bold step forward, reflecting the brand’s leader-ship in the male grooming market for nearly two decades and embracing the cultural shift to-wards more holistic grooming practices. With changing consumer preferences, today’s young men are prioritising skin health and overall wellness, and Smart and Handsome is ready to meet their evolving needs.